Account-Based Marketing Behavior Scoring | Infer

Behavior Scoring For Account-Based Marketing

Stop guessing about which accounts to target. Infer’s behavior scoring uses machine learning to mine activity data in your marketing automation platform to find the companies that are ready to buy.

“The new Infer scores give us much-needed visibility into the activities of each account in our Total Addressable Market, which lets us immediately see how effective our ABM programs are versus waiting for downstream metrics from lengthy sales cycles.

Infer helps us understand whether we’re driving engagement with people in our target accounts, which pieces of content are fueling this engagement, and where we need to put more of our energy.”

Joe Busto Senior Director of Sales Development

How AccountBehavior Scoring Works

It’s easy - just plug your databases into Infer

Connect Infer to your CRM and marketing automation platform.

We append thousands of data points to each record

Automatically enrich your database with thousands of demographic, firmographic and technographic data points.

We model your ideal account using machine learning

Infer pairs you with a data scientist to create machine learning models of your unique ideal account profile and the behavior triggers that can tell you they’re ready to buy.

We automatically generate a list of target accounts

Infer generates a list of accounts that fit the profiles where you’ve had the best success.

The Science Of Account Behavior Scoring

Infer’s machine learning algorithms assign predictive values to thousands of signals, including company size, geography, revenue, industry social presence and technology.

Apply data science to your account selection with immediate insight into which companies will turn into revenue and which are deadweight.

Want to see how this plays out with your own data?

Request a proof of concept model

Why Predictive

Map Leads To Accounts

Use machine learning to automatically map each individual’s activity data to the appropriate account in Salesforce.

Get Instant Insights

Give your sales reps actionable sales intelligence on an account level, including the number of engaged contacts in a given account or market segment.

Personalize Sales Conversations

Gain key insight into account buyer profiles to plan better sales conversations and improve the customer experience.

Yes, we connect to your tech stack

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your reps will be able to see scoring and key signals right on each record.

  • 77%

    Of total new business revenue resulted from the top 26% of A and B leads

  • 3.4x

    Conversion frequency average improvement

  • 6%

    Of total revenue resulted from filtering the bottom 44% of accounts

Supercharge your AMB plays in days, not months.

“We see the most important ROI measures for ABM and predictive as those that have a clear impact on the bottom line.”

Learn more about implementing ABM tools to identify the best accounts, drive pipeline velocity and help your sales reps have better informed conversations.

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Infer Fit Scoring Resources